GRAVITY BRAND

Client: Gravity
Industry: Community Advocate, Non-profits
Materials: Logo, Company Name, Brand Identity Development
Brand Story:
Lora Hogan is a yoga teacher, blogger, and motivational speaker working in the Tampa, FL area. She wanted a brand that reflected her passion for helping others through a holistic approach to life. Her three tenants: love, presence, and yoga were the basis of her brand story. A balanced icon incorporating these ideals combined with an inviting color palette emphasizes her modern take on life and all things Namaste.